Beautiful Color Lash Enhancing Mascara

Beautiful Color Lash Enhancing Mascara

Beautiful Color fuses with care. This multi-dimensional mascara immediately volumizes, lengthens and curls the appearance of lashes for an eye-opening look that lasts all day. Powered by a triple peptide complex, this clump free, flake free formula protect lashes and is clinically proven to enhance the look of lash length, density and curl with continued use.*

*Based on US clinical study on 30 women over 4 weeks.

92% of women saw volumized, lifted and longer-looking lashes.**

**Based on a US home use consumer test on 105 women aged 18-60 over 4 weeks.

Clinically, dermatologist and ophthalmologist tested.

Immediate Impact:

  • The unique brush coats each individual lash for a longer, fuller, high volume look.
  • Lifts and separates lashes for dramatic definition.
  • Supports lashes, helping to hold the curl for an eye-opening effect.

Long term benefits:

  • With continued use, the multi-benefit ingredient complex is proven to help support lashes natural renewal cycle so they look longer and thicker, while protecting lashes to help minimize lash loss.
  • Vitamin fortified peptides rich in amino acids, moisturize, condition and increase lash elasticity for healthy looking, bold lashes.
  • Won’t smudge, flake or clump.
  • Removes easily with Elizabeth Arden All Gone Eye and Lip Makeup Remover.

After 15 days women saw a 156% increase in lash curl.*

*Based on a US clinical study on 30 women.

Over 4 weeks:**

  • 92% of women saw volumized, lifted and longer-looking lashes.
  • 96% of women said the Mascara was easy to apply
  • 93% of women said it lasts all day
  • 90% of women said lashes looked more defined
  • 90% of women said lashes appeared wider

**Based on a US home use consumer test on 105 women aged 18-60 over 4 weeks.

Clinically, dermatologist and ophthalmologist tested.

Key Ingredients:

  • Peptide Complex (Peptide Biotinyl-GHK): clinically proven to lengthen and thicken the look of lashes with continued use.
  • Carob Tree Extract: strengthens and protects lashes.

Rebecca's Tip: For maximum volume and length, use the entire mascara wand, including the tip of the bristles, for control and definition. Apply directly at the root to create full-looking lashes.

Pair with PREVAGE® Clinical Lash + Brow Enhancing Serum for short term and long term benefits.

Elizabeth Arden introduces a luxurious color collection that lets every woman discover her own unique beauty. Rooted in New York with more than 100 years of beauty expertise, these “must-have” products offer an indulgent experience for your lips, cheeks and eyes. These new products not only give you the color you want but also help pamper and treat your skin. Each is presented in a sleek, Art Deco-inspired package that features the iconic Red Door emblem. The Beautiful Color collection includes Lip Gloss, Blush, Eye Shadow and Mascara.